Gyde & Seek Opens for Tours in São Paulo

Gyde & Seek Opens for Tours in São Paulo

With the largest economy, not only in Latin America, but in the entire southern hemisphere (its GDP as a city is 11th in the world), São Paulo is one of Earth’s most complex and impressive metropolises. Did you know that São Paulo boasts one of the largest urban Jewish populations as well as the highest in Japanese diaspora? Or that there are more corporate and private helicopters zipping across the skyline than in New York? With residents representing 200 different countries of origin, the fastest growing corporate eco-system in the world, over 13,000 restaurants, a white-hot emerging art scene, a mind-blowing Gay Pride Parade, and a rich, dramatic cultural and political history, this destination can be an intimidating powerhouse.

So, how do you even begin to explore a city of this depth and magnitude? Break it down and dive deep. First, get an overview from an expert gyde like Zeca, Patrícia, Gustavo, or Eliana, who will help you to navigate and piece together the city’s most vital components, situating historical periods, diverse neighborhoods, and iconic landmarks within your unique frame of reference. These veteran cultural ambassadors can deliver a nuanced, personalized first look at São Paulo—one that speaks to your soccer obsession, your teenagers, or your interest in Brazilian Jewish heritage.

Once you've scoped the city's 500-year-old historic center and drained your first fresh coconut in Ibirapuera Park, find a Specialist gyde and follow your passions to their source. Architecture aficionados can rely on Márcio for a special-access survey of Niemeyer, Bo Bardi, and Ohtake. Our favorite counterpoint to the postmodern curves and shimmering high rises? Graffiti! When it comes to street art, Sampa has serious game. An insider like Carla can show off the city's most mesmerizing walls and help you understand their role in its story. Looking for art that may actually fit in your carry-on? Follow Laura to Vila Madalena, whose indie galleries and boutiques exemplify the Paulistano expression "da hora" (this style-savvy city gives "on-trend" a whole new meaning).

Foodies, too, are spoiled for choice here, thanks to an abundance of tropical produce and the rich variety of culinary traditions hailing from West Africa, Lebanon, Italy, Japan, and the Amazon. Ready for a palate primer? Hit the market with Vicky, who will introduce you to the city's top purveyors while highlighting the building blocks of Brazilian cuisine. (NB: Afternoon market missions pair perfectly with Vicky's hands-on cooking classes, not to mention her killer caipirinhas). Prefer café to cachaça? Tatiana can deliver a full-day coffee immersion complete with a local plantation field trip and plenty of premium sampling ops.

Feeling dizzy yet? Erika is standing by to help you escape the hustle, whether you're craving a beach umbrella in Guarujá or a hike in the rainforest. Rather cut loose on the dance floor? São Paulo's famed "baladas" (nightclubs) are not for beginners, but you're with Danilo. Let him know what's on your after-hours wish list, be it a musical genre or an introduction to the LGBT bar scene. São Paulo's nightlife is truly extraordinary, and this plugged-in Paulistano can give you the skinny.

Whether you are visiting for work, traveling with family, or exploring the city solo, you will find a meaningful, fascinating way to connect with São Paulo. We promise.

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